The YouTube creator Felix “PewDiePie” Kjellberg just signed an exclusive live streaming deal with YouTube on Monday.
“YouTube has been my home for over a decade now and live streaming on the platform feels like a natural fit as I continue to look for new ways to create content and interact with fans worldwide,” Kjellberg said in a statement. “Live streaming is something I’m focusing a lot on in 2020 and beyond, so to be able to partner with YouTube and be at the forefront of new product features is special and exciting for the future.”
YouTube is working on keeping popular creators on the platform as other video streaming sites such as Twitch, Mixer and Facebook lock-in their own exclusive deals with creators.
Back in December 2019, Mixer signed Tyler “Ninja” Blevins in an exclusive deal to programming on the platform.
Expect platforms to sign more deals with creators as they try to hold onto top performing creators in the future.