Video games are popular, we can all agree on that. We all like to play a variety of different games, some genre’s more than others. But if your favorite YouTuber starts playing a game or even a genre that you have not played, would you start playing it?
YouTube creator PewDiePie has over 102 million subscribers on the platform and has just started a series on the game Terraria. According to PewDiePie, the game has been the most requested game to play from his followers.
The video has since garnered 5.8 million views and has a very positive rating of 554k thumbs up / 5.5k thumbs down.
So how can this affect a game and the games sales?
Well, it all depends on how the creator enjoys the game and what the creator has to say about the game. If the gameplay and overall experience is good, then you could see a spike in game sales. Seeing how PewDiePie’s video was positive, Terraria probably saw a huge increase in game sales since November 26th.
But what if the video feedback was terrible?
If the video feedback would have been terrible, then you would probably still see a increase in sales with a massive following like PewDiePies. Like I said earlier, just because one person doesn’t enjoy a specific game, doesn’t mean that some of the 102 million followers wouldn’t see the gameplay and find it entertaining enough to try out themselves.
Don’t get me wrong now, if the game would have been bad, like so bad, you might not see any increases in sales. You never know though, people just throw money at anything anymore. *cough* in-game purchases…
Products and services probably contact channels like PewDiePie on a daily basis to have their stuff advertised by him. Its like a billboard that has 102 million eyeballs looking at it on a daily basis. It can be effective in increasing product sales. It can also be very rewarding to the creator pushing the content.