The FTC and New York Attorney General in September 2019 announced a settlement with YouTube for violations of the Children’s Online Privacy Protection Act Rule (COPPA).
Now, regardless of your location, you’re legally required to comply with the Children’s Online Privacy Protection Act (COPPA) and/or other laws on YouTube. You’re required to tell YouTube whether your videos are made for kids or not.
Marking a video “Yes” means features like personalized ads and notifications won’t be available on videos made for kids. Videos that are set as made for kids are more likely to be recommended alongside other kids’ videos.
Last Friday, the Federal Trade Commission published a blog post to help creators decide if their content is “made for kids” or not. You can read it here.
The lawsuit against YouTube and Google alleged that the companies illegally collected personal information from children, in violation of COPPA. According to the complain, the companies collected that information from viewers of child-directed YouTube channels in the form of persistent identifiers that track users across the internet, but didn’t notify parents and get their consent. YouTube and Google agreed to a settlement to create a mechanism so that channel owners can designate when the videos they upload to YouTube are “directed to children.”
The purpose of this requirement according to the FTC is to make sure that both YouTube and channel owners are complying with the law.
Possible penalties for violating COPPA are up to $42,530 per violation, but the FTC considers factors such as a company’s financial condition and impact a penalty could have on its ability to stay in business.
To determine if your channel’s content is made for kids or not, head over here.