Machinima was founded in January 2000 by Hugh Hancock. It was a multiplatform online entertainment network owned by WarnerMedia.
It originated as a hub for its namesake, machinima, which uses and manipulates video-game technology to create animation, as well as featuring articles on machinima and content about film and technology. The website initially helped to bring attention to machinima as an art form and to encourage productions based on game engines other than those of id Software’s first-person shooter computer game series Quake. Over time, the website’s focus shifted to general entertainment programming centered around video game culture, comic books and fandom.
In 2016, the company was acquired by Warner Bros. Digital Networks. In turn, Warner Bros, was acquired by AT&T in 2018. That December, it was announced that the company would be subsumed by the AT&T-owned multi-channel network Fullscreen, resulting in layoffs, and Machinima becoming an in-name-only banner of the company.
As of last week, January 2019, Machinima removed all of its YouTube content from the Machinima channel.