Yesterday, Microsoft released an article announcing changes to the Xbox Live Gold pricing for new subscribers. After backlash on the price increase, Xbox took a quick u-turn and decided against the price increase. Not only did they change their mind on the pricing change, but you will no longer need Gold membership to play free-to-play marked games.
“Today was not great,” Xbox posted on Twitter. “We always try to do our best for you and today we missed the mark. We hear you, and we’re reversing our Xbox Live Gold pricing updates.”
Originally, Microsoft Xbox planned to make the new pricing 1-month for $10.99, 3-months for $29.99, and 6-months for $59.99 for new subscribers. Making it clear that existing online 12-month or 6-month Xbox Live Gold members would have no price change, letting them renew at the original price.
It was not stated how long existing subscribers would continue at the original price, and many took to social media to express their anger with the price changes.
Had Microsoft not rolled back the pricing, it would have doubled the cost for Xbox Live Gold compared to competitor PlayStation, which cost $59.99 yearly.
With the price of new consoles rising and the online service costs, it only detours console gamers to PC gaming. With many having trouble finding new consoles in stores still, it’s probably not the best idea to double the cost of the online service if they want to see more console sales.