Mixer had a big year and more than likely an expensive year. However, it wasn’t enough to topple the top live-streaming sites.
Amazon owned Twitch still maintains 73 percent of the overall market share (9.3 billion streaming hours watched), eclipsing competitors such as Mixer (353 million hours watched), Facebook Gaming (356 million hours watched and YouTube Gaming (2.7 billion hours watched).
- Twitch – 9.3 Billion Hours Watched
- YouTube Gaming – 2.7 Billion Hours Watched
- Facebook Gaming – 353 Million Hours Watched
- Mixer – 353 Million Hours Watched
The numbers tell us that Twitch now has competition. Twitch’s percentage of the market share dropped year-over-year from 2018. Facebook, this year, began allowing gamer’s to live stream video games through its Facebook Gaming Level Up program. Mixer challenged Twitch by taking its most popular streamer in an exclusive deal. It still leaves Microsoft’s Mixer platform struggling behind other platforms to grab market share.
Streaming platform hours watched: 2018 vs 2019
“What the numbers tell us are that while all of the platforms are growing, the newer platforms are gradually taking away market share from the older ones,” Doron Nir, CEO of StreamElements, said. “Even with big influencer deals, there has yet to be an overnight success in this space because building a successful streaming platform takes time. It’s a combination of a solid talent-driven content strategy, strong tech with compelling features and the ability to scale paired with a community of third-party devs, and creating revenue opportunities for creators from both audiences and brands.”
Mixer gambled this past year when dealing a blow to Twitch with its exclusive deal with Tyler “Ninja” Blevins in August. At the time, Ninja was Twitch’s biggest streamer, boasting 14 million followers.
Each of the four platforms cited in the report increased the total number of hours watched year-over-year. Twitch was up 20 percent and YouTube Gaming was up 16 percent, but both Mixer and Facebook Gaming showed significant increases from 2018, up 149 percent and 210 percent, respectively.
Source(s): Hollywood Reporter