YouTube made changes due to an agreement with the US Federal Trade Commission (FTC) and to help you comply with the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws. Failure to set your content appropriately may result in consequences on YouTube or have legal consequences under COPPA and other laws.
According to the FTC’s guidance on COPPA, a video is child directed (which YouTube calls “made for kids”) if:
- Children are the primary audience based on the factors described below.
- Children are not the primary audience, but the video is still directed to children based on the factors below.
When deciding whether or not your channel or video is made for kids, you should consider various factors, including:
- Subject matter of the video (e.g. educational content for preschoolers).
- Whether the video includes child actors or models.
- Whether the video includes characters, celebrities, or toys that appeal to children, including animated characters or cartoon figures.
- Whether the language of the video is intended for children to understand.
- Whether the video includes activities that appeal to children, such as play-acting, simple songs or games, or early education.
- Whether the video includes songs, stories, or poems for children.
- Any other information you may have to help determine your video’s audience, like empirical evidence of the video’s audience.
Note: YouTube Analaytics (YTA) is not designed to help determine if your content is child directed. You should use the factors outlined by the FTC above to set your audience.
How old is a kid? The age of a “kid” in the United States is defined as anyone under the age of 13. However, the age of a kid may be higher in other countries, so consider the factors described above as appropriate given how kid is defined in applicable laws in your country, and consult legal counsel if you have additional questions.
Note: As a creator, you know your videos and your audience best, and it is your legal responsibility to comply with COPPA and/or other applicable laws and designate your content accurately. If you fail to categorize your content correctly, there may be consequences on YouTube. Additionally, there may be legal consequences under the Children’s Online Privacy Protection Act (COPPA) or other applicable local laws.